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Your store name will be displayed to the customer on every interaction they have with your store. The store name can be changed later, but all store names must be unique.
The main shipping address is the default address used to calculate shipping, if you use that feature. It is also used to personalize your experience on the website. You may leave this blank if you do not wish to provide any personal information. If you choose to leave it blank, each field must be blank. Keep in mind, you will not be able to use calculated shipping until you provide at least one shipping address.